For this project, I worked around the concept of imagination and how it can balance masculine simplicity. My idea was to create an exterior packaging that is simple but builds anticipation for what is inside. This led to the individual chocolates, with imaginative drawings and hand-lettered quotes on the back. These wrappers led to the chocolate itself, with bold and exciting flavors.
+ created while a student at Auburn University
The project included 5 bars of chocolate, each with a different illustration on the front that depicted a different “adventure,” for example: skydiving, scuba diving, and rock climbing. On the back of each bar is a hand-lettered inspirational quote.