Museum of Alabama
The Museum of Alabama faces every struggle that museums are prone to: depending on visitors. And if visitors don’t come, then funds and attention stop. With that in mind, I created a fictional exhibit for the Museum to draw visitors, Alabama in World War 2. I found images and content and created the advertising for this exhibit.
+ created while a student at Auburn University.
The deliverables of the project included a magazine ad, an Instagram ad, and a billboard. My approach was developing this idea of seeing a photo as a story, and how we can only see part of the story by just looking at a photograph. And it’s up to us to fill in the rest. The red catches the eye and the negative space pulls the eye to the tagline and logo.